liberatedomains.com earns national acclaim protecting domain naming creativity
metaphor is serving as the agency of record for editspot llc providing naming and brand identity development for the editspot program, found at LiberateDomains.com. The creative team at metaphor built the interface design and templates for the tool as well as delivering the overall Web site design, copywriting and information architecture. The entire national launch for the editspot suite of programs, including the development of strategic marketing plans and media relations, is being coordinated by metaphor.
editspot's early summer release of LiberateDomains.com and front page story of the Cincinnati Enquirer has caused waves throughout the vast oceans of the Internet – and kicked sand in the face of bullying cybersquatters.
The free software tool – designed to allow safe WHOIS searches for international, top-level domain names with the goal of decreasing domain tasting, front running and cybersquatting – garnered the attention of technology giant Apple and known international cybersquatter Wan-Fu China Ltd in the first week of its release. Apple.com immediately named LiberateDomains's widget version as a staff pick for its highly popular dashboard widgets. Being a staff pick for Apple managed to get editspot and LiberateDomains recognized by national media web sites CNBC.com, Forbes.com, Reuters.com, Technorati.com and numerous blogs, individual web sites and many emails from consumers who had similar issues.
Infamous cybersquatting legend Wan-Fu China Ltd. of Nassau, Bahamas took arguably bigger notice by immediately contacting editspot CEO Ran Mullins with an offer to sell spotlets.com back to editspot for a rock-bottom price after more than a year of haggling for a price close to thirty thousand dollars.
editspot released LiberateDomains.com and a dashboard widget version June 23 to mark the 25th-year milestone of the Domain Name System. As LiberateDomains is a tool for consumers editspot secured Pete Blackshaw, author of "Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000" as the keynote speaker and to celebrate the release of a tool that allows freerunning on the Web editspot secured Gabe Nuñez, freerunning star of the summer's smash hit video by 3 Doors Down, "It's Not My Time," to visit Cincinnati to make public and media appearances. The 3 Doors Down video starring Nuñez – shot entirely in Cincinnati – has been ranked at or near the top of the highly popular "VH1's Top 20 Video Countdown" the entire summer.
"We are thrilled LiberateDomains.com and its dashboard widget version have been so well received," said editspot CEO Ran Mullins. "In addition to being named a top staff pick by Apple.com, we have extremely positive feedback from points as far away as Africa and India thanking us for releasing this software tool. This is wonderful recognition for the work of our chief technology officer, Troy Davis, programmer David Stump and the entire editspot team in delivering this brilliant and easy-to-use application at no cost to the public."
The new software application — hosted at www.LiberateDomains.com – is an open-source, verifiable tool where people can go to safely research domain names without the fear of unscrupulous domain registrars, domain tasters and cybersquatters snatching them up and holding them hostage for a ransom or unreasonable fee. It was released through a variety of tech channels and is written for both the Mac and Windows platforms.
story starts in over-the-rhine and travels through nassau
Ten months ago, editspot CEO Mullins encountered a virtual identity theft scenario when Wan-Fu China Ltd in Nassau grabbed a domain name – spotlets.com – Mullins had conducted a WHOIS search for. Wan-Fu China demanded a ransom of more than $23,000 for the domain name. This prompted Troy Davis, chief technology officer at editspot, to proactively write the software to take similar cybersquatters out of the ransom game. editspot decided to release the tool it was utilizing in-house for free to celebrate the 25th anniversary of DNS and to substantially decrease unscrupulous business behavior on the Web.
domain identity theft rampant in the virtual world
According to countless international reports, the crisis of cybersquatting, domain tasting and front running is rampant — in the virtual world it's regarded as the equivalent of identity theft using insider information. Domain tasting is defined by the Internet Corporation for Assigned Names and Numbers (ICANN) as "the use of the Add Grace Period to test the profitability of a domain name registration. The AGP is a five-day period following the initial registration of a domain name when the registration may be deleted and a credit can be issued to a registrar." According to a study released earlier this year by ICANN, during January 2007, about 94 percent of domain names registered were in fact just being "tasted." Of the 51 million domains were registered, 48 million were deleted during the five-day grace period.
ICANN's Security and Stability Advisory Committee describes domain front running as "the opportunity for a party with some form of insider information to track an Internet user’s preference for registering a domain name and preemptively register that name. . .In the domain name industry, insider information would be information gathered from the monitoring of one or more attempts by an Internet user to check the availability of a domain name."
According to ICANN, the January 2007 monthly report for .COM and .NET Web sites showed that the top 10 registrars engaged in domain tasting accounted for 95 percent of all deleted .COM and .NET domain names during that month. The top four registrars engaged in tasting deleted 35,357,564 domain names, or 74 percent of all deletes.
david-vs.-goliath victory: editspot levels playing field with cybersquatters
LiberateDomains.com allows anyone — students, moms, educators, start-up companies, non-profit organizations, mega-corporations and the general public — to research new domain names while virtually eliminating the possibility of unscrupulous registrars and cybersquatters snatching them up and holding them for ransom. According to editspot executives, the tool makes it virtually impossible for unscrupulous registrars and cybersquatters to "see" domain name searches conducted on LiberateDomains.com.
As a PR coup follow-up to Gabriel "Jaywalker" Nunez's media appearances for the launch of LiberateDomains.com, editspot's marketing agency, metaphor studio llc, has engaged VH1 to broadcast from Cincinnati and Fountain Square in mid-September through a unique partnership with the Greater Cincinnati and Northern Kentucky Film Commission, Time Warner Cable of Southwest Ohio and dozens of political and thought leaders.