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The point of having a Web site is to promote your organization and brand. The promise of the Web is to greatly widen your audience and to do it for a fraction of the cost of other mediums. Of course, your return depends on your start up and upkeep costs.
editspot does not require you to purchase any special design, database or HTML software. There is no hosting hardware to buy or trouble shoot. There is no need to send staff to specialized training classes.
Once editspot is active, there is no additional cost to making your changes. The old way meant coordinating with your marketing company and IT staff, resulting in a bill and interruption to other technical projects. The editspot way puts the control in the hands of people in your office who understand the need for and timing of the new content. Rolling out the changes takes no more time or personnel expense than sending an email.
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