editspot :: company profile :: making people-driven web tools

editspot is a division of Metaphor Studio, a Creative Consultancy leveraging the Internet to support Advertising, Branding, and Interactive communications.

The editspot web content management tool began as a response to Metaphor Studio's clients' need to efficiently implement changes to the content of their web sites. Clients did not want to spend scarce marketing dollars just to post a press release or job opening notice on their web site. They wanted to do it themselves, but the technology was in the way.

That need led to an idea that is now a hosted management tool for hassle free web content changes, for those of us without a computer science degree from M.I.T. or the intuitive Internet understanding of a 13 year old.

editspot fills in that gap between the Internet being a technology and it becoming a powerful communication vehicle for your organization.

Creating and maintaining a robust, media rich experience for online visitors to your site just makes good business sense. In the past, though, there have been excuses. "It's too complex", "I don't know code", and "it's too costly'' have all stood in the way of businesses small and large from delivering and maintaining a viable web presence.

When you are competing with 34 million other Web sites for attention, you need to keep your content fresh. editspot eliminates the excuses and makes it simple.

Since 1997, Metaphor Studio has been developing comprehensive Advertising, Branding and Interactive communications solutions to some of the region's more recognizable businesses and organizations.

At the core of our philosophy is an undeniable belief in the strength of Brand Communities fueled by the ever-evolving power of the Internet. Metaphor Studio assists in the development of your unique brand community through strategic marketing guidance that delivers visual, verbal and technological metaphors.

Metaphor Studio is headquartered in the historic Over-the-Rhine neighborhood of Cincinnati, Ohio.

For more details, you can reach us at contact@editspot.com.